INSIGHTS
How much should we be looking behind us to plan ahead?
Why AI is an opportunity for the Insights industry as long as the human factor remains
Why AI is an opportunity for the Insights industry as long as the human factor remains
Is past performance indicative of future results? This question is critical when considering the way artificial intelligence (AI) is being leveraged for insights from existing data. So we have to ask ourselves, what do we need to do to ensure we accurately plan for the future when analysing what’s happened in the past? We discuss the reasons why fresh perspectives from new primary research are a necessity to develop future scenarios, even those that have been derived from AI.
Why AI is an opportunity for the Insights industry as long as the human factor remains
Why AI is an opportunity for the Insights industry as long as the human factor remains
Why AI is an opportunity for the Insights industry as long as the human factor remains
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With all the hype and speculation about how AI will effect the Insights Industry, we share our perspectives on how we can leverage this exciting technology with the right mindset and the all-important human factor.
The growing challenge of survey fraud and how to address it
Why AI is an opportunity for the Insights industry as long as the human factor remains
The growing challenge of survey fraud and how to address it
Survey fraud is becoming a real problem for the market research industry – bots and survey farms are becoming more sophisticated, making it increasingly difficult to spot fraudulent survey responses within data sets. The industry is taking steps to address the issue, but in the near term it is essential for researchers to implement their own measures to ensure high quality survey data for their clients. Here, we discuss the problem and outline solutions to address it.
Top 10 Research Pitfalls for CPG Innovation
Navigating New Markets: Strategies for Emerging CPG Brands
The growing challenge of survey fraud and how to address it
When it comes to using research to identify innovation opportunities and optimize new products, there are some common pitfalls we observe that prevent research from having its full impact, or prevent the business from maximizing its potential.
Top 10 B2B Research Mistakes
Navigating New Markets: Strategies for Emerging CPG Brands
Navigating New Markets: Strategies for Emerging CPG Brands
Here are the top ten mistakes we frequently see clients making that sabotage the effectiveness of research.
Navigating New Markets: Strategies for Emerging CPG Brands
Navigating New Markets: Strategies for Emerging CPG Brands
Navigating New Markets: Strategies for Emerging CPG Brands
Entering new markets offers exciting opportunities, but also poses substantial challenges for emerging CPG brands. A successful market entry requires a well-informed approach grounded in solid data and a deep understanding of local dynamics.